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Contents of Strategic Management Book
Below are the contents which you would see in this Textbook especially made for MBA Students.
UNIT I
INTRODUCTION: Concepts in SM- Strategic Management as a process- Developing a strategic vision, Mission, Objectives , Policies-Factors that shape a company’s strategy-Concepts of Core Competence, Crafting a strategy for competitive advantage.
UNIT II
ENVIRONMENTAL SCANNING: Industry and Competitive Analysis- Methods – Evaluating company resources and competitive capabilities-SWOT Analysis.
UNIT III
STRATEGIC ANALYSIS AND CHOICE: TOOLS AND TECHNIQUES: McKinsey 7’s Model – Porter’s Five Force Model, BCG Matrix, GE Model, TOWS Matrix. Market Life Cycle Model and Organizational Learning, and the Experience Curve.
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UNIT IV
STRATEGY FORMULATION: Formulation of strategy at corporate, business and functional levels, Types of strategies: Offensive Strategy, Defensive strategy, Vertical integration, horizontal Strategy; Tailoring strategy to fit specific industry and company situations.
UNIT V
STRATEGY IMPLEMENTATION: Strategy and Structure , Strategy and Leadership , Strategies for competing in Global markets and internet economy- Resource Allocation as a vital part of strategy- Planning systems for implementation.
UNIT VI
GROWTH STRATEGY: TURNAROUND STRATEGY: Strategies for Mergers, Acquisitions, Takeovers and Joint Ventures. DIVERSIFICATION STRATEGY: Types of diversification Strategies-related, unrelated business, Vertical and horizontal diversifications, concentric and conglomerate diversifications.
UNIT VII
STRATEGY EVALUATION AND CONTROL: Establishing strategic controls-Role of the strategist benchmarking to evaluate performance- strategic information systems-Guidelines for proper control- Strategic surveillance-strategic audit-strategy and Corporate Evaluation and feedback in the Indian and international context.
UNIT VIII
OTHER STRATEGIC ISSUES: Managing Technology and Innovation-Entrepreneurial Ventures and Small Business Strategic issues for Non Profit organisations.
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Important Text Books
Download Books For Free Pdf
- SubbaRao, Strategic Management, Himalaya, 2009
- S.P.Rao, Strategic Management- Text and Cases, Excel, 2008.
Reference books
Event Management Books Pdf Free Download
- Thompson, Gamble, Jain,Crafting and Executing Strategy: Concepts and Cases 14/e, TMH, 2009.
- Fred R. David ,Strategic Management Concepts and Cases, 12/e, PHI, 2008.
- Wheelen & Hunger,Concepts in SM and Business Policy, Pearson Education, New Delhi, 2008.
- Ireland , Hoskinsson , Hitt , SM, Cengage , 2009
- Habergerg , Rieple ,Strategic Management- Theory and Application , oxford ,2008
- Sukul Lomash , P.K. Mishra ,Business policy and strategic management , Vikas,2009
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That’s it Friends, Above are the Important Units in Strategic Management Book. I think, I Covered most of the topics in this book. If you have any doubts comment below.